Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Fashion trends are set by leading designers, internationally or regionally. Either way don’t just refer solely onto them. You also need to see what people actually ARE wearing. Knowing them you will be in a better position to plan your styling for the season either you wanna be outstanding or be part of the trend.

As always, the creativity is in streets and stores. Shibuya, Harajuku, Daikanyama and Aoyama are still the leading fashion spots and 109, Nano Universe, Ships, Beams, United Arrows, Free’s, Rosebud, Loveless, Restir,… remain the leading fashion boutiques of Tokyo.

Women keywords : 

sexy dress, cool one-piece (OP), border tops, all-in-one, printed OP, knit tops, modern chic, embroidery dress, micro mini short, slim pants, knitted coat, romantic coat, standard jacket, designed jacket, lady-like jacket, colorful short trench, loose and sexy OP, sleeveless OP, boys knit, stoles, soft boston bag, natural safari,

Colors & themes :

lady yellow, spicy red, juicy pop, vivid feminine, impact flowers, romantic resort, marine mix, juicy vacances, tropical print, glam flowers, lovely flowers, vivid flowers, exotic print, retro print, impact python, georgeous leopard, volume heel pumps

Accessories :

sunny yellow, spice silver, vivid hot pink, urban black, modern pop marine, vacances straws, heavenly turquoise, hyper sparkle neon, energy african, precious multicolor, skinny metallic, primitive african, navy+purple, balck+red, green+yellow, green+orange, pink+kaki, neon orange, yellow, pink bolero knit, thin belt, big shades, colorful bags, ballerinas,, beret, and much more adding with your personal tastes.

Men keywords :

Sporty nylon windbreaker, rider blouson, Lamb shawl cardigan, Leather skinny blouson, jacquard and argyle knit, hooded parka, short pea-coat, post overall, balck jacket+blue denim, engineered garnment, raw and vintage denim, chinos pants, slim cargo, color pants, cable knitted v-neck cardigan, chambray shirt, pastel light gauge knit, tilden, nylon hooded outer, low gauge knit shawl collar cardigans, straight tip sneakers, deck shoes, wing tip, messenger bag, nylon and leather shoulder bags, tote bag, boston, rucksack, monotone, checks, leather and vivid colors and much more adding with your personal perferences.

Source: Nulemon Urban Street Fashion Wears @ eBay

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Starting from 2009-1-30 we are offering free shipping to all retail orders below US$250. Your shipping fee is waived even you order 1 piece of item. This free scheme will end any time. Start ordering now at http://jaccofashion.com for your Spring/Summer wardrobe collection.

_{New guest can learn how to shop from our site here.}

Remarks:

1. Free shipping only applies to retail order below $250. Wholesale and any other discounted orders stick to original per-weight postage scheme.
2. If you order a lot of items please split them into multiple orders.
3. Free shipping delivery takes about 10-20 days to arrive on average. There will be no online tracking. If you want an online tracking, please add US$2 to your order.
4. We can arrange express shipping (3-6 working days) with a US$12 for Asian orders, and US$16 for all other countries.
5. We reserve the rights to cease this free shipping without any prior notice.

Jacco Fashion* Product Slide Showcase

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Originally published at Jacco Fashion* Asian Urban Clothing Shop. Please leave any comments there.

Myeongdong is such a great shopping cities with a long history. Inevitably the shopping traits are not well organized as one would like to have. So you often see, or be one yourself, lost tourists and even local shoppers from other Korean cities, wandering around the streets losing directions. Teenagers may go mistakenly to districts filled with clothing stores on mature fashion lines, or vice vesrsa.

Fear not now. There are henceforth be extra tour guides to assist those visiting one of the most popular fashion areas in Seoul, starting from this January 2009.

Aside from the small information booth already established, the city of Seoul has launched seven tour guides to patrol the three most frequented blocks in Myeongdong, looking for those seemingly in trouble with language barriers or directions.

The tour guides will provide explanations in English, Chinese and Japanese, carrying maps and other informative resources in those languages. The guides will wear a jacket bearing a large white “i” for “information,” circled in red.

Six guides will be divided into three groups to patrol the three major blocks of Myeongdong centered respectively at Royal Hotel, Savoy Hotel and Myeongdong M Plaza. One remaining group will take turns during weekends. They will be on hand from 9:30 a.m. to 7 p.m.

The city plans to operate the service for the next six months and determine whether to expand to other areas. According to the survey, about 50 percent of the overseas tourists in Seoul visit Myeongdong. Japanese tourists especially made up 34.5 percent of the total 6.9 million (Dec. 2008).

“We are switching our tour information service from passive to active by approaching tourists first,” an official said.

Few Koreans speak conversant English, even in tourist areas. So you better arm with this handy book with you shopping in Korean:

Korean Dictionary & Phrasebook: Korean-English/English-Korean (Hippocrene Dictionary & Phrasebooks) (Korean Edition)
Price: USD 10.36</p>

41 used & new available from USD 3.98

</p>

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Attracting and winning a buyer is the main goal of each company whether doing marketing for domestic market and/or International. Buyer can only be attracted and won if you can satisfy his business and psychological needs. Following 10 ideas have been designed to help you to attracting and winning overseas buyers.

1. Focus on first impression

First impression is the last impression. You can make your 1st impression effectively with the help of marketing communication tools like company Profile, Sales letter, Product Catalogue, Brochures, Website etc. Design and prepare your marketing communication tools informative and appealing that can impress and influence buyer’s decision to start communication with you.

2. Create visibility

Create maximum online and offline visibility using informative and appealing communication tools so that whenever require, buyer can easily find you. You can create online visibility by posting company profile, product information and trade leads with images in maximum B2B portals, directories and search engines. Be sure that your company can be ranked in top of the search results with your products/services related keywords. Use SEO techniques for getting top rankings of your website in various search engines. Also participate in trade fairs, exhibitions, catalogue shows that will give your company offline visibility and live contacts with prospective buyers.

3. Be Trust Worthy

Doing business with overseas buyers always ask for trust. While doing business with overseas supplier, buyer checks for supplier reliability through various sources and personal insights. Though trust can be built by experience only but initial trust can be build by using various resources like using paid features of well known B2B portals like Trust pass of Alibaba, credit rating agencies, accreditation standards, membership of associations etc. You can be trustworthy and reliable among the buyers by genuine offerings and sticking to your commitments.

4. Effective communication

Communication plays a major role in attracting and winning the buyers. Whether you are approaching buyer first time and/or for further communication on buyer’s inquiry, your communication should be enough effective and professional. Below are the few simple tips for effective and professional communication with overseas buyers.

• Be fluent in writing and speaking English language as it is widely used business language in International trade. However to write and speak English as per buyer’s understanding level is recommended. Knowledge of buyer’s country’s language will give you additional advantage.

• Do not use business jargons instead use simple and easy to understand English words
• Always use proper subject tagline, salutation, and mention your complete contact information in all communication messages.
• Give only subjective reply by understanding buyer’s requirements
• Respond buyer’s inquiries, queries in time without much delay.
• Mention dates of past communications if any for quick recall and references
• Do not spam

5. Understand needs of buyer

Understanding buyer’s needs and satisfy it successfully is a key to win the buyer. Once you receive inquiry from buyer, read it carefully and understand his needs in regards of qty, quality, specifications, business terms and others if any. Make offer and give feedback accordingly. Do not stick to your terms of qty, quality, price and other business terms. Make a smart negotiation with buyer to convince him for your terms if not possible for you to accept his terms.

6. Make an irresistible offer

Always try to offer better than your competitor in case of offerings, it can be best product with best quality, competitive prices, suitable business terms, attractive packaging, promotional materials or affordable free gifts or in form of after sales services. Develop right export marketing strategies after understanding target market’s needs and situation. This will help you to make an irresistible offer that gives competitive advantage to buyers. Also create value for money for the buyers by highlighting unique selling proposition of your product/service.

7. Punctuality

Always be punctual in replying when ever you receive any inquiry from the buyer. Your quick and timely response will create positive and professional image of yours in buyer’s mind which will make him more interested to communicate further with you. Also stick to your committed deliverables, timelines and promises.

8. Live contact

Be in live contact with buyers through chat and phone. It will make communication faster and cost effective for both buyer and seller to understand each other and take decision faster. Consider buyer’s country time zone while calling him. Take care of buyer’s convenience for chat and/or phone conversation.

9. Business Etiquette

In virtual business environment where you have not met the buyers personally it is very important to create your professional image by following virtual business etiquettes while communicating online by email/chat or by phone and meeting personally. Follow business etiquettes of buyer’s country that will really help you to win buyer.

10. Be Friendly

Be friendly with your buyer. You can win your buyer and can build long term business relations with him if can build friendly relation with him. Always address by his/her name with proper salutation while communicating, this will give personalized feelings. Keep in mind your buyer’s country culture and wish them on their special occasions like main festivals, new years etc. Give buyer a friendly treatment when he visits you and try to make meeting memorable. Use friendly language while communication with buyer’s on chat or phone.

Originally published at Jacco Fashion* Shop x Blog. Please leave any comments there.

Export marketing is a serious issue for most growing companies in today’s interconnected global economy. Whether to export or not, where to and how to, are the major questions for companies willing to expand their international markets.

Export marketing is not just a process to find buyers/importers and approach them with the expectation of export orders but a well planned strategic marketing process one should follow and performed well to get success in International Market. Since last 10 years of my International Marketing consultancy practice, I have found that major export marketing efforts get failed due to lack of implementing strategic marketing action plan.

So what is that Strategic Marketing Action Plan..?

Strategic marketing action plan is a set of key functional areas of export marketing which should be performed well and followed step by step to get succeed in Export marketing. Performing following key tasks step by step will give you a rapid success in export marketing with sustainable and profitable export sales growth.

Step-1 : Identify your target market

First step of export marketing is to identify target market and market needs where your products/services has good market potential and demand. There are many countries in world and you should pick right one(s) for your product and services. If you know your target market and market needs, you could easily get export orders from those countries. You can identify target market by conducting International Market research activity that will give you detailed knowledge of opportunities in International market.

Step-2 : Developing Export Marketing strategies

After identifying target market, second step of export marketing is to develop a right Export Marketing Strategies including market entry strategy, positioning strategy, product strategy, pricing strategy, branding strategy, supply strategy and promotional strategy according to target market needs. Based on the conclusions of the International market research, you will be able to develop the strategy to meet your export marketing objectives. Your Export Marketing strategies should be able to develop a sense,

• To enter in right market where your products/services has good market potential and demand
• To position appropriately that give you and edge over competitor
• To develop products/services that satisfy needs of buyer,
• To offer prices that give both of you and your buyer a competitive advantage,
• To offer own brand or private label solution
• To supply as per ready stock or buyer’s requirements
• To promote your company that creates awareness among buyers/importers

If you have developed right export marketing strategies you could enter and develop international market faster with sustainable export sales growth.

Step-3 : Preparing Marketing Communication tools

Once you have developed strategies based on target market needs, third step is to prepare informative and appealing marketing communication tools like Company Profile, Sales letter, Product Catalogue, Brochures, Website etc. that can supports in positioning and promoting your company. Your all marketing communication tools should be well designed, informative, professional and appealing that can deliver all necessary information of your company and products/services to prospective buyers/importers and influence their decision to start business communication with you.

Step-4 : Promotion

After preparing marketing communication tools, next step is Promotion which plays a major role in export marketing success. Main objective of promotion is to create awareness among buyers/importers of what you are and what you offer. Promotional mix should be cost effective and should deliver right message, in right time and at right place. Promotion should lead buyers/importers to get attention, capture interest and take action in initiating business communication with you. Internet is the best cost effective and fastest promotion tool in present export marketing practices. It has been seen that major buyers/importers using search engines, B2B portals and directories to find and contact genuine suppliers. So presence of your company profile and products/services in major search engines like Google, yahoo and B2B portals like Alibaba.com will give your company a global exposure and creates awareness among buyers/importers effectively. Participating in Trade fairs, Exhibitions and catalogue shows is also a good offline promotional strategy which can generate a direct and live contact with buyers/importers.

Step-5 : Generating Export Inquiries

Success in export Marketing begins with generating genuine export inquiries from prospective buyers/importers which requires expertise and focused work of promotion, sourcing genuine buyers and approaching them professionally. One should study buyer’s profile and/or buy leads to know whether you can offer them what they requires. It has been seen that many suppliers contact majority of those buyers/importers who have no interest in their product/services without understanding their profile and needs. A Buyer/importer can send you inquiry only when he needs your products/services either better than his existing supplier in terms of either Quality, Price, Services and/or developing more suppliers and/or for other reasons. So contact them by offering competitive advantage which can get them interested to send you inquiries which can be converted in to export orders by communicating and negotiating professionally.

All above steps are inter connected and can only give results if each step performed or performing well. Export marketing is a continuous process and all those key functions can be reviewed and modified time to time as per changing global economic and market situation.

Originally published at Jacco Fashion* Shop x Blog. Please leave any comments there.

The best reason for exporting a product or service is to globalize your company and prosper in the millennium. It can happen for you, but you will probably need to evolve a whole new set of business attitudes and assumptions. If you want to achieve success with your export sales efforts, then check yourself on whether you are currently committing the following ten mistakes to global sales failure:

1. “I have all kind of products to offer.”
All I need to hear is what my customer wants.” A businessman interested in exporting autoparts to the Orient told me that he had the resources to furnish literally any automobile product that a customer wanted. I said, “That type of thinking won’t work.” He was taken aback, but persisted, “You don’t get it. My company works with hundreds of suppliers. If your customer wants bearings,   we can get it for you.” I responded, “You don’t get it. The customers aren’t supposed to lead us. We’re supposed to lead the customers!” This clearly came as a big surprise to him, and maybe to you, too — but this is the kind of thinking that succeeds.

Focus and lead your customer like they have never been led before. Have them beg for your bundle of clear-cut product or service ideas. Take them to where they didn’t even know they could go in terms of satisfaction, increased sales and profitability.

2. “My product price is really a very competitive.”

Customers in Middle east and other South African countries pay attention to packaging first, quality next and price last. Set your priorities accordingly. Create a package design or service concept that speaks for itself, and quality that leaves no room for competitive comparison. From there it’s only a matter of details to wrap up a sale.

3. “That looks like a good foreign lead. Let’s respond to it!”

I knew of a small company who occasionally received international inquiries. They determined the importance of the inquiries by the styling of their corporate letterhead. Four-color shiny graphics received the utmost attention. Plainly designed stationery was literally thrown out. You can imagine the professional consequences of this willingness to be impressed by snappy presentations at the expense of substance. Little did they know that most large, sophisticated and extremely busy companies typically communicate on whatever piece of paper they have at the moment and generally use no more than about ten words. Ostentation is out — making things happen is in.

4. “Let’s try exporting our product/service to a bunch of foreign markets.”

Wrong! Pick a product/service and pick a market. Then stick to it. You need to put on your mental blinders and ignore distractions, channel your energies, and define the territory in which you’re going to play. It takes a lot of discipline to resist the scattershot approach to doing business and stay focused, but after awhile the discipline becomes automatic. Focus, focus, focus. Persist, persist, persist.

5. “I’m really interested in exporting my products but I’m not going to make any changes in it.”

You must tailor your product to meet the needs of the customer. Forcing a customer to buy what you have available with little or no willingness on your part to make improvements is not just insensitive but downright hostile. Marketing has come a long way since the days of Henry Ford, who said, “The customer can have a car painted any color that he wants, so long as it is black.”

6. “Let’s respond to the customer’s interest and then wait a couple of weeks to follow-up.”

Put yourself in the customer’s shoes. Would you want to be treated that way? Service brings satisfaction and satisfaction brings trial orders followed by repeat orders. Anything less than immediate and consistent service only wastes your time — and that of your prospective customer!

7. “I know my product/service works well here in the India, so I’m certain it will fly overseas.”

Just because your product/service is needed here in the India does not by any means indicate that it will be well-received in a foreign country. You must always check with either your prospective customer (let them review it at no charge) or a local foreign consulate to see if they can help you determine if your service makes sense for their host country.

8. “I can’t afford a trip to visit my customers. Besides, I wouldn’t know my way around.”

You can’t afford not to meet with prospective customers because, without face-to-face contact, there will be no business.Offcourse there is no need to travel overseas countries untill you het associated with atleast one importer/buyer in respective country. Once you get associated with customer, ask if you may visit them and if they would be so kind as to assist you on your first visit. You will be surprised at how gracious people really are, and how eagerly they welcome the opportunity to show you around their native land! Customers matter — I can’t repeat it often enough. The personal meeting is the best way to demonstrate your professional commitment.

9. “We appointed an exclusive agent, yet didn’t get any sales.”

When exporting a product, it is a smart practice to ask a distributor what they anticipate selling in the first year. Then, request that their first order be 20% of that anticipated volume, prepaid, which allows them the opportunity to have exclusivity. You should expect the balance of projected sales to be ordered during the rest of the year (preferably in quarterly periods), with each subsequent order minimally the size of their first one. This allows you to monitor and exercise good control over the distributor’s sales.

10. “When our domestic sales slide, that’s when we should work hard at getting foreign sales.”

Going global is a commitment — not something you work at one day and forget about the next. It’s an investment in your company’s future that deserves your consistent attention regardless of how well you’re doing domestically. If you have patience and perseverance, then your chances of success will be excellent.

If you’re open to changing the way you think about global marketing, you’ve already made a good beginning. Now you are ready to achieve success in export markets.

Originally published at Jacco Fashion* Shop x Blog. Please leave any comments there.

Growing your business doesn’t have to be difficult or expensive. These simple, cost-effective ideas are designed to help you increase your sales and profit, without draining your budget.

1. FOCUS ON HELPING, INSTEAD OF SELLING

You shouldn’t be trying to force people into purchasing your product or service. You should find people who want your product or service and then focus on offering any helpful information to them so that they can make an informed decision.

2. TARGET

If you’re trying to target everybody, then chances are, you’re not targeting anybody. For example, if you’re selling something that homeowners would want, as opposed to renters, then target homeowners. State your target clearly in all of your marketing materials.

3. STOP SPENDING MONEY ON INEFFECTIVE MARKETING

One great way to save money is to stop wasting it on marketing and advertising that isn’t producing for you. Don’t forget to track the number of responses you are getting from whatever method you use. If you’re not reaching your goals, then your strategy needs to be revised.

4. NETWORK

Networking is a great way to get your message out to a large number of people, for free. Since each person knows about 250 other people, you can spread the word about your business pretty quickly. Go to your local Chamber of Commerce meetings. Shake hands at business functions. Exchange business cards with associates you see in stores, churches and community events.

5. SET GOALS AND DEADLINES

Collect your thoughts for a moment or two, and set goals and deadlines. These are vital to your business success. State your goals as specific numbers. (e.g. 10 new accounts, 11% increase in sales, etc.)

6. FOCUS ON BENEFITS NOT ON FEATURES

Spend your time focusing on how your prospects will benefit if they purchase your product or service. For example, if you’re selling central air conditioning units, don’t sell the power of the unit. Sell the benefit of comfort. Selling insurance? Don’t sell the coverage amount. Sell the benefit of security.

7. WRITE TIPS ARTICLES

Newspapers and other publications are always looking for helpful tips articles that would be of benefit to their readers. Submit simple, problem/solution type articles related to your product or service. State the problem, and then share some insightful tips that can help to solve the problem. Always include information at the end of your articles so that people will know how to contact you to receive more information about your services.

8. BE PERSISTENT

Persistence is power when it comes to increasing your sales and profit. Far too many firms fail because they don’t follow-up long enough to produce results. Most sales are made after the seventh or eighth contact–the sale is rarely made after just one contact.

9. SUBMIT PRESS RELEASES

Press releases are a very cost-effective way to get your message out to many people . . . for free. Submit your press releases to a wide variety of publications for immediate release. Keep in mind that the newspapers will usually only print releases that are of interest to their readers, rather than of a selling nature.

10. OFFER TO BE A SPEAKER

Business and civic organizations are always looking for speakers for their meetings and get togethers. Make yourself available by contacting these groups and offering to talk about your area of expertise.

11. GIVE A FREE DEMONSTRATION

If possible, give free demonstrations of your product or service to those that might be interested. Follow-up with these prospects in a timely manner to attempt sales conversion.

12. DISTRIBUTE SAMPLES

If possible, get samples into the hands of people who may be potential customers. People like to try before they buy.

13. DISTRIBUTE INFORMATIVE LITERATURE

Make sure that you get your product benefits, features and ideas into the hands of your prospects. If people don’t know what you have, how can they make a decision to purchase it?

14. USE THE TELEPHONE

The telephone can be one of your most effective, and least expensive, sales tools. Call people who you would like to do business with. Ask for a few minutes of their time so you can show them how your services can help them save time, cut costs, increase sales, etc.

15. GENERATE REFERRALS

Referrals are a great way to generate new business. Don’t just wait for people to refer you. Proactively ask for referrals from existing customers, acquaintances, family and friends. Don’t forget to graciously thank anybody who refers your business to someone.

16. HAVE FUN

Frustration and stress will slow you down. You will succeed far better when you’re doing something that you love.

17. TALK TO YOUR CUSTOMERS ABOUT THEM AND THEIR NEEDS

Most company publications, ads, letters and sales literature are filled with words, photographs and information that do nothing more than toot the company’s horn. Talk about your customers needs instead. Rather than using the words, “I,” “me,” “my,” use “you” and “your.”

18. DEVELOP CUSTOMER-ORIENTED RELATIONSHIPS

Take an interest in your prospects and customers. Send them helpful articles that you think would interest them. If you know of an event that your prospect or customer will be celebrating, such as an anniversary or birthday, send them a card or small gift. They will appreciate your generosity and will think of you when they need your service, or if they know someone else who may need your service.

19. TELL YOUR PROSPECTS AND CUSTOMERS WHAT TO DO

Getting your message into the marketplace is important, but getting prospects/customers to respond is the real test. Tell your prospects exactly what you want them to do next (e.g. call for your free brochure, drop your reply card in the mail, etc.)

20. TAKE ADVANTAGE OF TESTIMONIALS

Whenever an existing or potential customer says something positive about your company, ask them if you could use their statement in your marketing materials. Your company’s credibility will increase with the use of testimonials from happy customers.

21. MAKE IT EASY FOR PEOPLE TO DO BUSINESS WITH YOU

Your customer is not going to work for you. You have to work for them. Do anything you can to make doing business with your company easy and a pleasure.

22. CONTENT FIRST, FORM SECOND

When developing your sales materials and literature, spend less time worrying about the graphics and colors, and more time working on the content — what’s in it for your customers. As long as your message is enticing, black ink on white paper could work just as effectively as expensive four-color materials.

23. GIVE TO GET

There’s an old saying, “You can get everything you want, by helping enough people get what they want.” Listen carefully to your prospects and customers so you’ll know exactly what they want and be generous in your offers. That way you’ll be sure to reap the maximum rewards.

24. LEARN A NEW TECHNIQUE EVERY DAY

Read, go to seminars, listen to audio tapes. Continuously improving your sales and marketing skills will help you to increase your sales and profits.

25. ASSOCIATE WITH POSITIVE, SUCCESSFUL PEOPLE

Talking to and learning from people who are always striving for and meeting their goals, will help you commit to and achieve your own objectives.

26. BELIEVE IN THE PRODUCT OR SERVICE YOU SELL

If you don’t believe in the quality and benefits of your product and service, your prospects won’t either. Present the benefits of your product/service with confidence and enthusiasm.

27. FOCUS ON THE LIFETIME VALUE OF YOUR CUSTOMERS

Don’t focus on generating one-time customers. Build a relationship so that a prospect becomes a repeat, lifetime customer.

28. LEARN FROM SOMEONE WHO HAS EXPERIENCE

Marketing is an important skill based on both knowledge and experience. The fastest way to gain that knowledge is to find someone who knows what works and has done it successfully. Ask about his or her specific experience in generating marketing results, as well as references, or testimonials. Reasonably priced marketing materials, like books, courses, workbooks, newsletters, audio cassettes, etc. can be excellent resources, that allow you to learn and apply effective marketing systems at your own pace.

29. REFER QUALITY PRODUCTS/SERVICES ONLY

Consumers always buy same brand from same retailer if retailer reffer them quality products.Do not reffer or push wrost quality products for margin. Always reffer and push good quality products to your consumer even if you are earcning low margin.

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Originally published at Jacco Fashion* Asian Urban Clothing Shop. Please leave any comments there.

Taking good quality pictures of jewelry for most is an unsolved mystery. However, there are some simple techniques used by the professional, which even amateur photographers can use to obtain dramatic results with minimal effort. The following examples show the basic setup that should allow anyone to achieve results they can be proud of.

The basic setup we used included a lighting box to soften the shadows and eliminate glare, while providing a clean and clutter free background. Use a professional light source, equipped with true color daylight balanced compact fluorescent bulbs. For diamond there is a special Diamond dazzler LED bulb to light up the diamonds.

The keys to good jewelry photography are sharpness, lighting, exposure, and in the case of gemstone photography, trying to create some sparkle.

Good jewelry photography needs sharp, crisp focus. It is worth getting out your camera’s manual to find out how to put the camera in “spot focus” mode. The normal focus mode of digital cameras is some sort of average focus mode. That means that the camera will look at a wide area of a scene and base the focus on that area. Since you want to control where the camera is focusing, it’s better for jewelry photography to put the camera into spot focus mode, this will allow you to control more precisely what the camera will be focusing on.

However, even in spot focus mode many digital cameras can’t really “lock-in” on a small shiny object like gemstone jewelry using auto focus. So unfortunately, for close-up jewelry photography, you need a camera with good manual focus capability.

Another key to a sharp image is a tripod. It is absolutely essential to use a tripod or similar camera support when shooting jewelry. A sturdy tripod is better than a flimsy one, but any tripod is many times better than no tripod. Use a tripod.

Another key to good jewelry photography is the lighting. Normally diffuse (soft) lighting works best for jewelry. You have probably already discovered that an on-camera flash does not lead to good jewelry photos. Not only is the camera’s flash too bright at such a close distance, but it is probably in the wrong position to actually light up the jewelry properly. On camera flash will also create harsh and distracting shadows. Rather than flash, we like to use continuous lighting for product photography.

Using continuous lights makes it easier to visualize what the final image will be like. We prefer daylight balanced compact fluorescent bulbs for lighting . These bulbs provide nice, natural-colored light and they produce very little heat so they can be left on for long photo sessions without over heating the photographer. Even fluorescent light bulbs will need to be diffused and for that we use an soft light tent as the diffuser. A small light tent makes it easy to reduce glare and control shadows for jewelry photography.

Check them out for professional macro product photography skills & equipment:

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

Originally published at Jacco Fashion* Urban Fashion Discount Clothes Store. Please leave any comments there.

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Originally published at Jacco Fashion* Shop x Blog. Please leave any comments there.

From Tokyo’s trendsetting Harajuku shopping district, to the timeless artistry of kimonos crafted in Kyoto, Japanese style and culture are growing sources of inspiration for American fashion designers and artists.

The influence has emerged in a variety of forms — Tokyo street-style couture and restyled traditional kimonos have appeared on New York fashion runways, while chic Los Angeles boutiques showcase fashion jewelry adorned with variations on Hello Kitty, the cute cat character.

“Japanese culture definitely influences American fashion,” said Jason Campbell, founder and editor in chief of JC Report, a global fashion trend-tracking website, set to launch in a Japanese format this February.

For nearly 30 years, Tokyo’s Harajuku district, with its numerous clothing stores and trendy boutiques, has attracted multitudes of fashion-savvy youth who have developed an array of vibrant subcultures, such as the lace-wearing ‘ gothic Lolitas’ and brightly coiffed punk rockers.

In late 2004, pop-star-turned-designer Gwen Stefani introduced American fans to Harajuku’s colorful culture with her debut solo album “Love. Angel. Music. Baby.,” featuring “Harajuku Girls,” an ode to the district’s fashionable young women.

Then, last year, the 36-year-old lead singer for No Doubt launched her co-designed high-end apparel line L.A.M.B., followed by a collection of casual wear and accessories called “Harajuku Lovers: A Fatal Attraction to Cuteness,” featuring playful street-style designs inspired by her fondness for Harajuku fashion.

“Customers love the line and they love Gwen Stefani,” said Yvonne Leung, store manager of the trendsetting Kitson store in Los Angeles. The celebrity shopping hotspot was the first retailer to carry the Harajuku Lovers line.

“It’s Gwen that’s brought a different part of Japan to us. At this point, she’s turned Harajuku Lovers into such a brand itself that it’s like another Hello Kitty,” Leung said.

Stefani recently completed a U.S. concert tour which featured four female dancers, three of them Japanese, dressed in a series of Harajuku-style costumes and elaborate street ware.

Besides Stefani, traditional American companies, including Walt Disney, are staking their claim on Harajuku’s rapidly evolving fashion scene.

Jeff Daggett, vice president of Disney’s Softlines-Japan, regularly monitors style trends in Harajuku, including the recent popularity of eye treatments and fashion contact lenses. He said he and other observers share their findings with their counterparts throughout Asia and in Disney’s global Softlines divisions.

Disney also participates in trends by developing partnerships with Japanese fashion companies. In 2004, the company worked with Tokyo-based retro-punk label Hysteric Glamour to create high-end T-shirts featuring Tinker Bell, the blonde pixie of “Peter Pan” fame.

“It was a collaboration of two unexpected companies. Disney with their rich heritage of characters and Hysteric because of their strong fashion and trendsetting reputation,” said Dennis Green, senior vice president of Creative for Disney Softlines, who managed the company’s relationship with Hysteric Glamour.

The T-shirts, which portrayed Tinker Bell in a backdrop of punk and graffiti scenes, retailed for around $100 at Hysteric Glamour’s trendy Harajuku store, and the popular Fred Segal boutique in Los Angeles.

While Tokyo’s hip fashion region remains a vibrant fashion influence, some progressive American designers are also finding inspiration in traditional elements of Japanese culture.

New York design duo Heatherette incorporate style influences from urban London, New York and Japan into their adventurous fashions. Their designs typically feature bold, contrasting patterns, bright colors, and playful, iconic imagery.

In 2003, the pair, consisting of Richie Rich, 29, and Traver Rains, 28, took their design process to Japan, as guests of a Kyoto-based program to promote modern interpretations of traditional kimono artistry.

As participants, Rich and Rains lived in Kyoto and observed traditional Japanese arts, including the weaving of silk used for kimonos. The two later used silk and fabric from vintage and new kimonos for their spring 2004 collection.

“The fabric is so elegant that you almost can’t demystify the beauty of it — the patterns just bounce off the fabrics,” Rich said. “When we were cutting into the fabrics it was like a guilty pleasure, just knowing the intensity of the work,” he said.

Rich, a former ice skater, and Rains, a rodeo champion, reinvented the kimonos in a series of vibrant designs, including dramatic robes in shimmering gold and red, and patchwork-style skirts in a range of delicate white, green and blue patterns.

They premiered their designs in 2003 in Osaka, followed by a colorful New York show titled “From Kyoto with Love,” which also featured models wearing 30 vintage kimonos brought from Kyoto.

“In our Kyoto collection, I think they thought we were going to come up with really over the top, crazy looks, but instead we found the designs almost shaped themselves into traditional-feeling pieces,” said Rich.

Heatherette are also looking to modern Japanese trends for inspiration. They currently have a collection of handbags and T-shirts labeled Hello Kitty Couture by Heatherette, retailing in Japan. The iconic cat character will grace the pair’s junior apparel line in America this June.

Rich also confirmed plans for Heatherette to design clothes for the popular Japanese pop duo Puffy AmiYumi, next season.

For other designers, Japanese style and culture have been long-standing sources of influence and inspiration.

Los Angeles-based fashion jewelry designer Tarina Tarantino has admired Japanese style, notably the Harajuku scene and famed character Hello Kitty, for decades.

“I have been a fan of Hello Kitty for over 30 years,” Tarantino said, from her sparkling new boutique in L.A.’s hip Melrose neighborhood.

After forming her business in 1995 with husband and now company CEO Alfonso Campos, 35, Tarantino, 34, was able to transform her love of jewelry and Hello Kitty into a creative and successful venture.

In 2002, Tokyo-based Sanrio Co. invited Tarantino, a former fashion model, to design jewelry based on their beloved cat character.

She created a series of necklaces, bracelets, rings, and hair ornaments adorned with her hip take on Hello Kitty. Tarantino named the character Pink Head, after her fuchsia-colored hairstyle, inspired by the designer’s own bright trademark locks.

“Everyone loves her,” said Tarantino fondly of her Pink Head creation. “She’s an alternative to Hello Kitty. This is a very special collection — she’s unique to our company,” she said.

Tarantino has developed storylines for the limited Pink Head pieces, including the recent Russian Nouveau collection, featuring the character as a Russian princess with long pink locks, topped by a tiara.

“We like to give her a story for each collection that we do every season, because that way there’s something for the customer to know about the pieces,” said Tarantino, who emphasizes the importance of wrapping customer purchases with detail and artistry, inspired by her admiration of Japanese gift-giving.

Tarantino and her Pink Head creations are enjoying international success with in-store boutiques in Italy and Korea. And in a new deal with Tokyo-based Itochu Timeless, 17 Tarina Tarantino stores will launch in Japan during the next three years.

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Jacco Fashion* :: Japanese & Korean Street Fashion Clothing Shop

Originally published at Jacco Fashion* Asian Urban Clothing Shop. Please leave any comments there.

A great number of small retailers worldwide have skipped local importers and purchase from a closer source to manufacturers. If you have visited B2B trading platform such as Alibaba.com and the likes, you will see the frequent voice of retailers who are seeking factories to supply them directly in small quantity.

In the garment sector China undoubtedly be the prime global supplier in terms of good price and variety. Some aggressive retailers even fly all the way to China so to see goods and make direct contacts in person. But China is such a big country and they need to spend a great deal of time to find out where they should land their flight.

We are often asked by our customers on garment goods that we don’t carry. We usually give them the link of  Alibaba and the following wholesale market street location. We think that it may be beneficial to more people if we just put the info here, as they are already known fact available in thousands of other web sites already.

Bai Ma (white horse) Garment Wholesale Market

Guangzhou Baima clothing wholesale Market is close to the Guangzhou Railway Station, located in the ZHAN NAN LU. Guangzhou Baima clothing wholesale market is the largest market with the best decoration, matching the most complete and the best managed clothes market in Guangzhou, the largest trading volume in the high-end apparel market.

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